Case study
Pizza & Friends needed a small web home for a tech community that started around dinner tables, Discord, and shared projects. The site had to invite people in without sounding like a corporate group.
Reasoning
A heavy content system would have slowed the first version. A static landing page let us clarify the promise, link the Discord, and leave room for the community to grow into the site.
Choice
I kept the structure simple: who it is for, what happens there, and how to join. The writing does most of the work, with enough visual identity to feel specific without locking the group into a brand system too early.
What I'd repeat
The main edit was removing phrases that sounded like a startup pitch. Community sites work better when they sound like the people who actually show up.
Outcome
The site gave Pizza & Friends a clear place to point new members and collaborators. It also kept the maintenance burden low while the community figured out its rhythm.
Postmortem: The next useful step is a small events archive once meetups become more regular.
Impact: Co-founder · community home · joinpizza.fun
